Incorporating a company in Singapore is supposed to be simple, but for most founders it still means paperwork, waiting on approvals, and going back and forth with a service provider before anything actually moves. That's where Kelvin Mun, Founder and Chief Executive Officer of Swiftly, comes in. After building Margin Wheeler into one of Singapore's most established corporate services firms, Kelvin launched Swiftly in 2023, bringing the first fully automated incorporation and corporate secretarial service to the Singapore market.
Where Kelvin started
Kelvin graduated from Polytechnic with a 2.0 GPA. After National Service, at 21, he took an entry-level sales role at a small corporate services firm. Within a year his results were strong enough that he was promoted ahead of colleagues who'd been there longer.
Starting Margin Wheeler
Some time after that promotion, Kelvin considered leaving to study full-time. His boss talked him out of it with an offer of part-time hours at full-time pay and a flexible schedule. Kelvin agreed and kept hitting his targets despite working less. The arrangement didn't hold. His boss cut his pay anyway, citing complaints from colleagues, and Kelvin left.
He had $3,000 in savings and no network. He registered his own corporate services company, Margin Wheeler, at 22. His girlfriend quit her job to build it with him. They pitched door to door through industrial buildings, unit by unit, and for a while Kelvin introduced himself as staff rather than the owner, since few people were inclined to trust a 22-year-old running a company.
Building Margin Wheeler
Before Swiftly, there was Margin Wheeler, founded in 2011. Year one brought in $80,000 in revenue. Growth after that ran at roughly 30% a year, taking the company from serving newly incorporated startups to working with global names including Heinz, Burger King, and BYD. Margin Wheeler has since grown into one of Singapore's established corporate services firms, with more than 50 employees.
This is the business Kelvin ran by hand, day to day, before he built Swiftly. The incorporation and company secretary work he later automated is the same work he did manually here.
Building Swiftly
Swiftly launched in February 2023 as the first fully automated incorporation and corporate secretarial platform in Singapore, registered with ACRA as a Corporate Service Provider (CSP), built to turn a process that traditionally took days into one that takes minutes.
On LinkedIn, Kelvin described the platform's aim directly: incorporation and corporate secretarial work "shouldn't take days, paperwork, and endless back-and-forth. It should be fast, clear, and automated."
How Swiftly’s platform works
Swiftly generates legal documents, including director's resolutions, in seconds, and lets entrepreneurs incorporate a company or appoint a company secretary within minutes. It integrates with MyInfo to pull verified personal and corporate details directly from government records, and with Sumsub for identity verification, removing most of the manual form-filling that used to slow the process down.
"Building Swiftly was like putting together a spaceship while launching it into space," Kelvin has said, describing the difficulty of automating a heavily regulated process while keeping it usable. Some early clients were also wary of replacing human contact with software entirely, so Swiftly runs a hybrid model instead: automation handles the repetitive filing and document work, and expert oversight stays in place for compliance and quality.
Growth since launch
Since its launch in 2023, Swiftly has grown rapidly as more founders have adopted its automated approach to incorporation and corporate secretarial work. The platform has also picked up early industry recognition, including a nomination for the Asia's Best Choice Award 2025 and a feature in The Enterprise World magazine's "2025's Visionary Leaders in Company Formation and Growth."
On what he thinks drove that growth, Kelvin has said speed is the biggest differentiator for clients choosing a provider, since most don't compare ten options, they go with whoever solves the problem fastest. He's also pointed to automation as compounding over time, with workflows built early continuing to pay off as the platform scales, and to simpler pricing and a simpler product being easier for a founder to commit to.
Bridging traditional services and automation
Today, Kelvin operates both Margin Wheeler and Swiftly, giving him a view of the industry from both sides: the traditional model that built it, and the automated model he believes will define its future. Margin Wheeler proved what corporate services look like when driven by experienced people. Swiftly shows how fast that same work can move when powered by software. For Kelvin, running both isn't just about building two successful businesses, but about meeting founders where they are, whether that means the hands-on support Margin Wheeler offers, or the speed and automation Swiftly was built for.
